6 Tips for Effective Direct Response Radio Copy from Target + Response
How often do you hear radio commercials that are funny, entertaining or fast paced? The airwaves are full of ads that use these techniques. And they’re often complemented with the use of jingles,...
View ArticleRadio Station Formats – So Many Advertising Choices
Radio is a personal medium. Listeners develop a relationship with their favorite radio stations. For many, it becomes a part of their day, their routine and their experience. Because of this, radio...
View ArticlePromoting Your Website through Radio Direct Marketing
When designing your radio direct response advertising program, what is the best way to create traffic and maximize response to your website? Before getting into the details, it’s important to realize...
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You’re on the Air: An Interview with Mike Battisto from Target + Response
Michael Battisto, President of Target & Response, is interviewed on the “You’re on the Air” interview series from Every Marketing Thing. In this interview, Mike addresses several impending direct...
View ArticleThe “Enemy” in Your Radio Direct Marketing Copy
You have a great product or service. Your benefits are strong. You’re confident that radio direct marketing can drive inquiries, and ultimately, customers. So how can your message capture the...
View ArticleLocalize Your Radio Direct Response Ads by Speaking Directly to Your Audience
Radio is a local medium. It’s a personal medium. Listeners have a relationship with their favorite radio stations, and think of them as companions. When you create a sales message that plays to that...
View ArticleIt’s All About YOU in Direct Response Radio Advertising
When writing direct response radio copy, I can’t say enough about you. Your feelings are important. Your problems matter to me. That’s why I want to make your life better. I can save you time or...
View ArticleReach and Frequency in Direct Response Radio Advertising
Given that most direct response advertisers have budget limitations, it’s not always possible to run your commercial on every possible radio station. How do you spend your media dollars in the most...
View ArticleToll-Free Phone Numbers in Radio Direct Response Marketing
You want your radio direct response marketing campaign to have all the right tools to maximize response. If you are trying to generate phone responses, then you want to use the best toll-free phone...
View ArticleFREE – It’s the Best Direct Response Radio Offer. Tips from Target + Response.
The less complicated your direct response radio offer, the more likely it is to be effective. That’s why lead generation offers work so well in radio. Direct response radio copy can be highly...
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